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Whether you are running applications that share photos or support the critical operations of your business, you need rapid access to flexible and low cost IT resources. The term “cloud computing” refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing.

Why Cloud Computing: Learn about Cloud Computing with AWS and the benefits AWS provides to hundreds of thousands of customers globally.

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Investment: Replace upfront infrastructure investment with low monthly costs
Building on-premises infrastructure can be slow and expensive. There is expensive hardware that needs to be ordered, paid for, installed and configured – and all of this needs to happen long before you actually need it. With Cloud Computing, you don’t have to spend time on these activities; instead you just pay for the resources you consume on a variable basis.
Global Blue on AWS Cloud Computing Case Study Image
Global Blue Logo for AWS Cloud Computing Case Study“We avoided significant costs including $800,000 in CapEx costs and $5,000 – $8,000 per month in OpEx costs.”- Waleed Hanafi SVP – CTO for Global BlueRead the Global Blue Case StudyProducts Used: Amazon EC2, Amazon S3
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Low Ongoing Cost: Reduce your overall IT costs

Cloud Computing helps you reduce your overall IT costs in multiple ways. Our massive economies of scale and efficiency improvements allow us to continually lower prices, and our multiple pricing models allow you to optimize costs for both variable and stable workloads. Additionally, Cloud Computing drives down up-front and on-going IT labor costs and gives you access to a highly distributed, full-featured platform at a fraction of the cost of traditional infrastructure.
Thomson Reuters on AWS Cloud Computing Case Study Image
Thomson Reuters Logo for AWS Case Study“We were able to reduce operating expenses by 40% – 50%, not including the depreciated costs to build the application.”- Simon Ball Global Head of Operations, Multimedia Delivery, and Infrastructure, Thomson ReutersRead the Thomson Reuters Case StudyProducts Used: Amazon EC2, Amazon S3, Amazon Elastic Block Store
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Flexible Capacity: Eliminate guessing on your infrastructure capacity needs

Predicting how customers are going to adopt your new application is difficult, and it’s hard to get right. So, when you make a capacity decision prior to deploying an application, you often either end up sitting on expensive idle resources or dealing with limited capacity. If you run out of capacity then you are faced with a poor customer experience until you can acquire more resources. With Cloud Computing, these problems go away. You provision the amount of resources you need. If you need more, you can easily scale up. If you don’t need them, just turn them off and stop paying.
Shazam Using AWS’ Cloud Computing Services
Shazam Logo for AWS Cloud Computing Case Study“AWS gave us the flexibility to easily bring a massive amount of capacity online in a short period of time.”- Jason Titus CTO, ShazamRead the Shazam Case StudyProducts Used: Amazon EC2, Amazon S3, Amazon DynamoDB
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Speed & Agility: Develop and deploy applications faster

With traditional infrastructure, it can take weeks to get a server procured, delivered, and running. These long timelines stifle innovation. With Cloud Computing, you can provision resources as you need them. You can deploy hundreds or even thousands of servers in minutes, without talking to anyone. This self-service environment changes how quickly you can develop and deploy applications and allows your team to experiment more quickly and more frequently.
Unilever on AWS Cloud Computing Case Study Image
Unilever Logo for AWS Cloud Computing Case Study“Unilever’s digital data program now processes genetic sequences twenty times faster and supports ten times as many scientists simultaneously.”- Pete Keeley Unilever Researchs eScience IT Lead for Cloud SolutionsRead the Unilever Case StudyProducts Used: Amazon EC2, Amazon RDS, Amazon S3
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Apps not Ops: Focus on projects that differentiate your business, not the infrastructure

Cloud Computing lets you shift resources away from data center investments and operations and move them to innovative new projects. Specifically, you can have your scarce IT and engineering resources focus on projects that grow your business instead of having them focus on IT infrastructure – which is important but hardly ever differentiates your business.
Red Lion Hotels on AWS Cloud Computing Case Study Image
Red Lion Hotel Logo for AWS Cloud Computing Case Study“AWS enables us to avoid certain operational ‘keeping the lights on’ distractions so we can maintain our focus on core business strategies.”- David Barbieri Red Lion’s SVP and CIORead the Red Lion Case StudyProducts Used: Amazon EC2, Amazon VPC, Amazon CloudFront, Amazon S3
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Global Reach: Take your apps global in minutes

Whether you are a large global company or small start-up, you may have potential customers around the world. With traditional infrastructure, it’s hard to deliver great performance to a broadly distributed user base and most companies focus on one geographic region at a time to save costs and time. With Cloud Computing, the game changes – you can easily deploy your application in any or all of the nine AWS regions around the world. This means you can provide a lower latency and better experience for your customers at minimal cost.
Netflix on AWS Cloud Computing Case Study Image
Netflix Logo for AWS Cloud Computing Case Study“The global scale of AWS allows us to easily deliver a high quality streaming experience to customers around the world.”- Yury Izrailevsky VP of Cloud & Platform Engineering, NetflixWatch the Netflix Case Study VideoProducts Used: Amazon EC2, Amazon S3, Auto Scaling
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AWS Cloud Computing Use Cases

Amazon Web Services provides a complete set of cloud computing services that enable you to build sophisticated, scalable applications. Today, hundreds of thousands of customers of all sizes take advantage of these cloud computing services in a diverse set of industries, including healthcare, media, financial services, insurance, real estate, retail, education and the public sector.

Web, Mobile, & Social Apps

Use AWS’ Cloud Computing services to power web, mobile, and social apps.

Big Data

Use Cloud Computing to store and process large datasets to solve business problems.

Backup & Storage

Store and retrieve any data, anywhere, any time with AWS’ Cloud Computing services.

Digital Media

Use AWS’ Cloud Computing services to ingest, store, encode, protect, and stream your media.

Enterprise Applications

Run enterprise applications using AWS’ Cloud Computing services.


Use AWS’ Cloud Computing services to deliver casual or MMO games.

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